About
Atul Chhabra
Entrepreneur. Designer. Futurist.
Ex Samsung, NID · Building things that matter.
Passionate UX Designer and entrepreneur with a track record of building companies and products at the intersection of design and technology. I've led design for next-generation devices at Samsung, pioneered AR/VR experiences, and founded multiple ventures.
I founded Designerrs, training 5,000+ designers across 15+ countries, and scaled it to USD 1M+ in a bootstrapped format. Currently building AI-native products through Commonsans and a stealth AI startup.
I believe in thinking slowly, building deliberately, and shipping with intention. This site is a living record of my work, writing, and experiments.
Companies I've worked with
Experience
Founder & CEO
Stealth AI Startup
Building an AI-native product in stealth mode.
Founder & CEO
Commonsans
Design consultancy working on VR-based architecture tools, fintech platforms for MSMEs, and edtech stakeholder apps. Addressed 40% user dropout for a VR product, raising acceptance score to 100%.
Founder & CEO
Designerrs
Founded and scaled a design education platform — 5,000+ learners, 17+ learning spaces in India, 15+ countries worldwide. Pioneered curriculum in AR/VR/XR and Voice interfaces. Scaled to USD 1M+ bootstrapped. Enterprise clients include Ericsson, Cyient, Edelweiss.
Lead Designer
Samsung Electronics
Created UX paradigms for flexible and foldable phones. Developed design principles and usability guidelines for foldable ecosystems. Played a key role in setting industry benchmarks that influenced Samsung's global product roadmap.
Senior UX Designer
Samsung Electronics
Designed UX strategy for next-generation interfaces. Pioneered VR UX concepts including immersive environments and multi-modal interactions. Developed prototypes for emerging technologies aligned with Samsung's long-term innovation roadmap.
Product Design Lead
Wooplr
Redesigned web and Android app. Increased order conversion by 15%, reduced drop-off by 10% through research-driven UX improvements and gamification.
UX Designer
PropTiger.com
Designed and launched Purview — a VR tool enabling home buyers to explore neighbourhoods and visualise developments. Conducted user research, interviews, and usability testing.
Solutions Designer
Lloyds Banking Group
Designed information architecture, user flows, and wireframes for large-scale financial projects. Contributed to security architecture and compliance frameworks.
UI Developer
Tata Consultancy Services
Built interactive and responsive interfaces for enterprise-scale applications using HTML, CSS, JavaScript. Customised JSF Taglibrary for project-specific UI components.
Education
National Institute of Design
Interaction Design, Design for Digital Experience (Master's)
Bachelor's in Computer Engineering
Skills & Expertise
Languages
Certifications
- —IBM Service Oriented Architecture Fundamentals
- —Augmented Reality using Spark AR Studio
Honors & Awards
- —Technical Excellence Award