Product thinker · Designer · Entrepreneur
Building things that matter.
I think deeply about products, systems, and design. This is my archive — a living record of ideas, work, and experiments.
Selected Work
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View case studySmartThings — Connected Living
Designing an IoT experience that disappears into daily life for Samsung's 250M connected-device platform
Meridian
Redesigning a wealth management platform for the next generation of investors.
View case studyGalaxy OS Design System
Building a unified, scalable design language for 500M+ Galaxy devices
Latest Thoughts
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Your Phone Number Is Becoming Your Biggest Liability
A phone number was meant to let people reach you. It has quietly become a login, a tracker, and the single key to almost everything you own.
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AI Will Push Us To Solve Bigger Problems
As AI handles the busywork and junior tasks shrink, the time that opens up will push people to take on the bigger, harder problems that actually matter.

Tech Illiteracy Is Becoming a Social Threat
Technology is advancing faster than people can learn to use it safely. From ATMs to UPI to AI deepfakes, the gap between tech and literacy is exactly where scammers thrive.