About
Atul Chhabra
Designer. Builder. Entrepreneur
Ex-Samsung and NID. Building things that matter.
I design products and build companies, usually where design and technology meet. I led design for foldable and VR devices at Samsung, and I've started a few companies since.
In 2018 I founded Designerrs, a design school that's trained 5,000+ people across 15+ countries and grew past $1M in revenue without raising outside money. These days I'm building AI products through Commonsans and a second startup that's still under wraps.
I tend to work slowly and ship things when they're actually ready. This site is where I keep the work, the writing, and the experiments.
Companies I've worked with
Experience
Product Head
Turooo
Building an AI-native product in stealth mode.
Product Head
Designers'
Founded and scaled a design education platform: 5,000+ learners, 17+ learning spaces in India, 15+ countries worldwide. Pioneered curriculum in AR/VR/XR and Voice interfaces. Scaled to USD 1M+ bootstrapped. Enterprise clients include Ericsson, Cyient, Edelweiss.
Lead Designer
Samsung Electronics
Created UX paradigms for flexible and foldable phones. Developed design principles and usability guidelines for foldable ecosystems. Played a key role in setting industry benchmarks that influenced Samsung's global product roadmap.
Senior UX Designer
Samsung Electronics
Designed UX strategy for next-generation interfaces. Pioneered VR UX concepts including immersive environments and multi-modal interactions. Developed prototypes for emerging technologies aligned with Samsung's long-term innovation roadmap.
Product Design Lead
Wooplr
Redesigned web and Android app. Increased order conversion by 15%, reduced drop-off by 10% through research-driven UX improvements and gamification.
UX Designer
PropTiger.com
Designed and launched Purview, a VR tool enabling home buyers to explore neighbourhoods and visualise developments. Conducted user research, interviews, and usability testing.
Solutions Designer
Lloyds Banking Group
Designed information architecture, user flows, and wireframes for large-scale financial projects. Contributed to security architecture and compliance frameworks.
UI Developer
Tata Consultancy Services
Built interactive and responsive interfaces for enterprise-scale applications using HTML, CSS, JavaScript. Customised JSF Taglibrary for project-specific UI components.
Education
National Institute of Design
Interaction Design, Design for Digital Experience (Master's)
Bachelor's in Computer Engineering
Skills & Expertise
UX DesignProduct StrategySystems ThinkingAR / VR / XRDesign LeadershipUser ResearchInteraction DesignPrototypingBusiness AnalysisEntrepreneurship
Languages
EnglishHindiPunjabi
Certifications
- —IBM Service Oriented Architecture Fundamentals
- —Augmented Reality using Spark AR Studio
Honors & Awards
- —Technical Excellence Award