Volta
A seamless end-to-end experience for an EV charging network across 8 cities.
Overview
Volta is an EV charging network operating across 8 cities. When they approached me, they had excellent hardware and a terrible app, a product that made a smooth, inevitable future feel clunky and provisional. The goal: redesign the end-to-end charging experience, from finding a charger to leaving one.
The challenge
EV charging has a unique anxiety signature: range anxiety. Users approaching a charger are already stressed. They have been watching their battery percentage for the last hour. The app they land in needs to immediately communicate competence and calm. The previous app did neither.
The approach
We identified three critical moments in the charging journey: finding a charger, initiating a session, and ending one. Each had its own failure modes and anxiety patterns. We designed around those moments, not around feature lists or app sections.
