Designerrs: Learning Experience Design
Redesigning India's fastest-growing design school platform for 40,000 learners across 8 cities
Designerrs had outgrown its first platform. With 40,000 learners across 8 cities and an expanding online program, the original course delivery system was built for 500 students, not 50,000. Sessions were hosted across four disconnected tools. Mentors and students were managing relationships over WhatsApp. Portfolio submissions came in via Google Forms.
Understanding How Designers Learn
Design education is fundamentally different from technical courses. Progress isn't linear, motivation is highly social, and feedback quality matters more than feedback speed. Before touching a single screen, I spent three weeks doing research:
Related Work
Samsung Health 3.0
Redesigning Samsung's 300M-user health platform around daily wellbeing, not data overload
Galaxy OS Design System
Building a unified, scalable design language for 500M+ Galaxy devices
SmartThings: Connected Living
Designing an IoT experience that disappears into daily life for Samsung's 250M connected-device platform