Samsung Health 3.0
Redesigning Samsung's 300M-user health platform around daily wellbeing, not data overload
Year2022
RoleSenior Product Designer
CollaboratorsSamsung Health Product Team, Galaxy Watch UX, Data Science Team
TypeUX, Product
IndustryHealthcare, Consumer Tech
CompanySamsung
ToolsFigma, Maze, Miro
Samsung Health had 300 million registered users but a daily active rate of just 18%. People opened it when they hit their step goal, then closed it. The data was rich, but it wasn't actionable. Users felt lectured, not guided.
+34%DAU lift6 months post-launch
+22ppWeekly retentionUsers returning within 7 days
+41%Goal completionUsers achieving set health goals
4.2 minAvg. session timeUp from 1.8 min
Research Insights
We ran 48 user interviews across five countries (Korea, USA, Brazil, Germany, India) and analysed six months of in-app behaviour data. Three themes dominated.
📊
